Archive for May, 2009
Organic SEO. How Dense are You?
Settle down, I’m not questioning your IQ.
In the world of organic SEO ‘How dense are you’ isn’t an insult, it’s a crucial analysis of how effective your site will be with the search engines. Plenty of SEO copywriting services will imbed chosen keywords or keyword phrases into your web content, and then bill you for [...]
The Dirty Secret Most SEO Services Won’t Tell You
OK, you did your research, filled your copy with powerful keywords and beefed up your metatags. Thanks to strong organic SEO results, more people are starting to find your website. But they’re not buying your product or service.
Why? Because you forgot who your web site was written for. At the same time the copy on [...]
But Wait, Theres More! Even More Powerful Techniques Medical Marketing can Learn from DRTV.
Do your medical marketing materials feel a little sickly? Do they lack energy, urgency and most importantly: effectiveness? Maybe its time you considered a few more powerful tips from the rough-and-tumble world of Direct Response advertising.
That doesn’t mean you have to make obnoxious commercials for Ginsu Surgery (“But Wait! There’s More! Well also throw in [...]
Ask for the Order. What Medical Marketing can Learn from DRTV.
We live in a world of flaccid me-too medical marketing, where doctors and corporate health care systems trade bragging rights over the latest amazing treatment or device. A world where TV and radio stations are more than happy to empty your wallet running ineffectual medical marketing that leaves ordinary people (you know, those people you’d [...]
Read morePhibnax + Blue Sky Thinking = Results
OK, stick with me for a second here, this really is relevant to your business! Remember learning about clouds in grade school science class? Well, its not exactly crystal clear to me either, but there’s one thing I remember: Clouds fly around like an ethereal vacuum cleaner – picking up element particles as they float [...]
Read morePhibnax: Built on Effective Writing
There are plenty of writers who can capably compose a spellchecked paragraph.
Here’s what makes our writing stand out: thought.
We write copy that is an extension of solid strategy. More than words on paper, our writing reflects a measurable concept, awareness of audience, and our vast and varied experience. Phibnax always writes clear, uncluttered copy that [...]
Custom Pubs Supercharge Client Loyalty
If your client loyalty program isn’t all that you’d like it to be, maybe you ought to try adding a few coffee tables.
Let me explain. It’s no secret that client loyalty programs are all about relationships. You give your clients something they can use, and it deepens their ongoing relationship with you. That came into [...]