Archive for Medical Marketing
But Wait, Theres More! Even More Powerful Techniques Medical Marketing can Learn from DRTV.
Do your medical marketing materials feel a little sickly? Do they lack energy, urgency and most importantly: effectiveness? Maybe its time you considered a few more powerful tips from the rough-and-tumble world of Direct Response advertising.
That doesn’t mean you have to make obnoxious commercials for Ginsu Surgery (“But Wait! There’s More! Well also throw in [...]
Ask for the Order. What Medical Marketing can Learn from DRTV.
We live in a world of flaccid me-too medical marketing, where doctors and corporate health care systems trade bragging rights over the latest amazing treatment or device. A world where TV and radio stations are more than happy to empty your wallet running ineffectual medical marketing that leaves ordinary people (you know, those people you’d [...]
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